{"id":2677,"date":"2019-07-31T19:58:47","date_gmt":"2019-07-31T19:58:47","guid":{"rendered":"https:\/\/www.dreammedia.es\/blog\/?p=2677"},"modified":"2024-05-12T11:13:34","modified_gmt":"2024-05-12T11:13:34","slug":"islas-canarias-ryder-cup","status":"publish","type":"post","link":"https:\/\/www.dreammedia.es\/blog\/islas-canarias-ryder-cup\/","title":{"rendered":"Islas Canarias Ryder Cup"},"content":{"rendered":"\n<p>Esta acci\u00f3n nace con el objetivo de potenciar la motivaci\u00f3n tur\u00edstica de Golf Todo el A\u00f1o que poseen las Islas Canarias.<\/p>\n\n\n\n<p>Se llev\u00f3 a cabo una investigaci\u00f3n de keywords, perfiles y hashtag que usaba nuestro p\u00fablico objetivo. Donde ten\u00edan m\u00e1s seguidores de golf en las redes en Europa y que eventos captaban su atenci\u00f3n. Y as\u00ed conocimos la Ryder Cup.<\/p>\n\n\n\n<p>A partir de aqu\u00ed se crearon contenidos espec\u00edficos para redes sociales buscando impactar en nuestro p\u00fablico apoy\u00e1ndonos en esta competici\u00f3n.<\/p>\n\n\n\n<p>Los resultados llegaron a 2,4 millones de views en los 4 d\u00edas de competici\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Case Study Golf Ryder Cup - Islas Canarias\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/30U83WH6zIM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<span class=\"kt-load-after-post\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Esta acci\u00f3n nace con el objetivo de potenciar la motivaci\u00f3n tur\u00edstica de Golf Todo el A\u00f1o que poseen las Islas Canarias. Se llev\u00f3 a cabo una investigaci\u00f3n de keywords, perfiles y hashtag que usaba nuestro p\u00fablico objetivo. Donde ten\u00edan m\u00e1s seguidores de golf en las redes en Europa y que eventos captaban su atenci\u00f3n. Y&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dream-media"],"featured_image_src":"https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-21.58.23.png?fit=1156%2C652&ssl=1","author_info":{"display_name":"Dream media","author_link":"https:\/\/www.dreammedia.es\/blog\/author\/morenoangulo\/"},"taxonomy_info":{"category":[{"value":13,"label":"Dream media"}]},"featured_image_src_large":["https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-21.58.23.png?fit=1024%2C578&ssl=1",1024,578,true],"comment_info":0,"category_info":[{"term_id":13,"name":"Dream media","slug":"dream-media","term_group":0,"term_taxonomy_id":13,"taxonomy":"category","description":"","parent":0,"count":273,"filter":"raw","cat_ID":13,"category_count":273,"category_description":"","cat_name":"Dream media","category_nicename":"dream-media","category_parent":0}],"tag_info":false,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-21.58.23.png?fit=1156%2C652&ssl=1","jetpack-related-posts":[{"id":2681,"url":"https:\/\/www.dreammedia.es\/blog\/orientacion-islas-canarias\/","url_meta":{"origin":2677,"position":0},"title":"Orientaci\u00f3n &#8211; Islas Canarias","author":"Dream media","date":"","format":false,"excerpt":"Esta acci\u00f3n se estructura alrededor de una secci\u00f3n propia en la web holaislascanarias, (Reserva de la Extremosfera) y se desarrolla a partir de contenidos espec\u00edficos, acciones de comunicaci\u00f3n on-line, y producci\u00f3n audiovisual con experiencias diferenciales. Se desarrolla a trav\u00e9s de la creaci\u00f3n de contenidos espec\u00edficos en peque\u00f1as c\u00e1psulas audiovisuales para\u2026","rel":"","context":"En \u00abDream media\u00bb","block_context":{"text":"Dream media","link":"https:\/\/www.dreammedia.es\/blog\/category\/dream-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-22.02.09.png?fit=1200%2C676&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-22.02.09.png?fit=1200%2C676&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-22.02.09.png?fit=1200%2C676&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-22.02.09.png?fit=1200%2C676&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-22.02.09.png?fit=1200%2C676&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1750,"url":"https:\/\/www.dreammedia.es\/blog\/gracias-tierra-islas-canarias\/","url_meta":{"origin":2677,"position":1},"title":"Gracias Tierra &#8211; Islas Canarias","author":"Dream media","date":"","format":false,"excerpt":"Unas 1.269.799 personas visualizaron en cuatro d\u00edas en internet el v\u00eddeo de paisajes de las Islas Canarias que, con motivo del D\u00eda de la Madre Tierra, celebrado el pasado viernes d\u00eda 22 de abril, se difundi\u00f3 por las redes sociales. Del mismo modo, el video, promovido por Promotur Turismo de\u2026","rel":"","context":"En \u00abDream media\u00bb","block_context":{"text":"Dream media","link":"https:\/\/www.dreammedia.es\/blog\/category\/dream-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/hqdefault-1-2.jpg?fit=480%2C360&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3342,"url":"https:\/\/www.dreammedia.es\/blog\/turismo-familiar-la-gran-aventura-juntos-islas-canarias\/","url_meta":{"origin":2677,"position":2},"title":"Turismo familiar, La gran aventura juntos, Islas Canarias","author":"Dream media","date":"","format":false,"excerpt":"Canarias es un gran destino para viajar en familia. De hecho, 2,5 millones de turistas adultos, acompa\u00f1ados de casi 2 millones de menores de 15 a\u00f1os, eligieron las Islas en 2017. Este perfil de turista est\u00e1 bien identificado en nuestras acciones de comunicaci\u00f3n, y para ello creamos una plataforma espec\u00edfica\u2026","rel":"","context":"En \u00abDream media\u00bb","block_context":{"text":"Dream media","link":"https:\/\/www.dreammedia.es\/blog\/category\/dream-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-05-16-a-las-20.29.07.png?fit=1110%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-05-16-a-las-20.29.07.png?fit=1110%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-05-16-a-las-20.29.07.png?fit=1110%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-05-16-a-las-20.29.07.png?fit=1110%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-05-16-a-las-20.29.07.png?fit=1110%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2675,"url":"https:\/\/www.dreammedia.es\/blog\/islas-canarias-fondos-feder\/","url_meta":{"origin":2677,"position":3},"title":"Islas Canarias Fondos FEDER","author":"Dream media","date":"","format":false,"excerpt":"Turismo de las Islas Canarias cofinancia muchas de sus actividades con los fondos FEDER, un instrumento financiero de la Uni\u00f3n Europea destinado al desarrollo econ\u00f3mico de sus regiones. Gracias a estos fondos y al Plan Estrat\u00e9gico promocional de la marca tur\u00edstica Islas Canarias se ha logrado innovar y mejorar resultados.\u2026","rel":"","context":"En \u00abDream media\u00bb","block_context":{"text":"Dream media","link":"https:\/\/www.dreammedia.es\/blog\/category\/dream-media\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-21.59.48.png?fit=1156%2C652&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-21.59.48.png?fit=1156%2C652&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-21.59.48.png?fit=1156%2C652&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-21.59.48.png?fit=1156%2C652&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.dreammedia.es\/blog\/wp-content\/uploads\/Captura-de-pantalla-2020-04-22-a-las-21.59.48.png?fit=1156%2C652&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3347,"url":"https:\/\/www.dreammedia.es\/blog\/true-moments-islas-canarias\/","url_meta":{"origin":2677,"position":4},"title":"True Moments &#8211; 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